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Conscious & Ethical

MARKETING STRATEGY guidance

FOR COACHES & HOLISTIC PRACTITIONERS

Marketing Mentorship Programs that help you connect with more of the people who need your work—allowing your business to bloom without compromising your values or feeling disconnected from your purpose!

Understand my approach on how marketing can be effective while rooted in authenticity and alignment with yourself

***NOTE

I don’t believe in convincing anyone to work with me. This call is simply a conversation between two humans who want to be a force for good in this planet! We chat, see if we vibe with each other, you tell me about your business, I listen. If I believe I can actually help, I’ll tell you how. If it's not a good fit for both of us, we gracefully continue our journeys—and hopefully, we leave with some valuable insights anyway, and that's nice! :)

Marketing That Honours Your Essence 

Every Conscious business has its own Essence, its own Melody, its own WHY. A conscious marketing strategy honours that—it doesn’t force you into a mold that doesn’t quite fit (nor makes you feel like you need to convince a cat to take a shower😒). It’s more about creating a strategy that serves as both a map for your vision and a love letter to your calling 

If Marketing Has Felt Disconnected, There’s a Reason

If that sounds familiar to you, we might be a match to work together:

You really believe in what you do and you want your business to bloom, yet it's still not connecting with enough of the people who might need it.

 

You kinda hate the manipulatives marketing tricks out there and refuse to follow strategies that feel like selling your soul - yet you want to attract more your soul-aligned clients.

 

✔ You've been trying to figure out marketing on your own, but it's just not your thing - and every time you try to sit down and plan it, you prefer to work on your soul purpose instead.

You are not fully sure why your business isn't flowing - or actually you do know, but have no idea how to fix it.

You secretly wish someone would just tell you what ACTUALLY works in one single personalized ethical & effective strategy, instead of leaving you buried under a pile of conflicting advice.

I understand, really! Marketing is not everybody's cup of tea anyway (and it's not suppose to be). Also, there is a reason why so many spiritual entrepreneurs cringe at the idea of doing marketing, as a lot of what is out there feels as transparent as smoke and mirrors.

 

You know the drill— the salesy manipulative tactics, fake urgency timers, pushy sales-pitches tricks, and that one dude promising you’ll make six figures in six days 😫... Nah, the whole thing feels sneaky, and as humans, we have a natural allergic reaction to  being the prey of other people's hidden agendas.

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Marketing vs. Manipulation—There’s a Big Difference

I believe there’s a clear distinction between marketing and manipulation.
...... Marketing is a tool that helps your business reach & connect with those who truly need and vibe with your work——staying true to its promise, clear and authentic in its message, respectful to its client.

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Manipulation is about pressure, urgency, making people think less critically and chasing conversion without regard for alignment.

 

But what if Marketing could also bring the heart in the driver seat? What if the intent of marketing your work was simply to share what you do with those who match its Essence? Not to convince anybody, but working the elements needed to connect with those who vibe with it ! What if it was a mix between love and logic? When we speak in alignment with our heart and our brains, the right people don’t just listen—they come closer!

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Holistic Marketing Guidance, No Matter Where You Need Support

My marketing programs are designed to help coaches & holistic practitioners like you uncover and fix what’s not flowing, even if you’re not sure where the block is. And our support covers multiples perspectives:

- Business’s Essence

- Clarifying your niche

- Increasing reach & visibility

- Pricing with confidence

- Optimizing business model & funnel

- Understand the blocks on conversion

- Aligning Ethical Compass & Results

- Crafting a strategy for ads or social media

- And more

 

—we’ll figure it out together. Marketing isn’t just about fixing one piece; it’s an orchestra where every element needs to play in harmony. That’s why I take a holistic, 360° approach—ensuring all aspects of your business work together seamlessly, aligned with your values, your vision, and the people you’re here to serve.

I've developed a framework to an holistic & ethical marketing strategy, which I call the 8 E's of Heart-Driven Marketing. Its a reviewed holistic approach to traditional marketing (that can be very soul-less) and It comprehends all the elements needed for a business to work and bloom authentically. This will be the base for your business strategy review if we get to work together. There is also a FREE eBOOK where I thoroughly explain this framework. In case you haven't already, click HERE to download.

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TRADITIONAL MARKETING FRAMEWORK

HEART-DRIVEN MARKETING FRAMEWORK

Who This Is For & Who It’s Not

✨ This Is for You If…

 

✔ You’re a Coach and/or Holistic Practitioner (Healers, Energy Workers, Yoga Teachers, Breathwork Coaches, Tarot Readers, Astrologists, Intuitive Guides, etc) who wants your work to be a force for good.

✔ You’re willing to put in the work but need help on strategy, structure, motivation, accountability... 

✔ You need personalized guidance and appreciate authenticity and honest feedback.
✔ You want marketing that feels authentic AND gets results.

🚫 This Isn’t for You If…

 

X You want someone to do everything for you (I guide & I may co-create - depending on the program).
X You’re looking for quick hacks and overnight success stories.
X You want a “hard sell” marketing strategy—HDM is all about authenticity.
X You need heavy Tech Implementation & Automations— we focus on strategy!

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OUR PROGRAMS

Below, you’ll find an overview of my programs so you can see what fits best for you—but don’t sweat it. If we are a fit to work together, we can totally figure this out together during our call, and I’ll be 100% honest about what I believe would actually make sense for you.  

 

I refuse to do the whole “only 3 spots left!!!” fake scarcity marketing  (my dignity and I have an agreement), BUT it may be responsible for me to say that as my energy is REALLY poured into those I work with— spots are actually truly limited. If you feel the pull, let’s chat before my calendar is as full as a Bali beach bar at sunset :)

Ask me Anything Session
(90-Minutes Call)

  • For those who need quick yet impactful guidance to refine a specific area of their business with which there is a known struggle. You'll gain clarity, direction, and actionable insights in one focused session.

What You Get:

90-minute 1:1 strategy call—ask anything and refine a key area of your marketing. 


3 days of WhatsApp support for follow-up questions (responses within 8 hours).

​✔ Personalized strategy guidance— Business Essence & Model, Messaging, Offer, Brand Voice, Niche, Content, Pricing, Launches, Funnels, Social Media, Ads Strategy - really whatever your business needs.

Tailored Templates, Frameworks and AI Prompts based on your needs.


Free E-Book & MasterClass—your pre-call homework for deeper insights.

Call Recording​​​​​

​​​​​​​​​​​ Investment: €170

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Deep-Dive Accelerator
(3-Weeks Immersion)

  • For those ready to commit to an intense focused 3 weeks of strategy -  we'll understand the blocks, refine and implement. With structured guidance (to keep you accountable) and support (my hands on deck depending on the need)

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What You Get:

2 x 90-minute calls— one to explore your business inside-out & set direction, one for Progress Review.

1 x 60-minute calls— Align, close and have you committed on your next steps


14 Days of WhatsApp support for real-time guidance (responses within 8 hours).


Pre-Call Business Insight Form - Your Homework prior to the first call so I can also do my Homework and understand your business and values before we deep dive.

Hands-on collaboration—I may work alongside you on some elements if needed.

​✔ Personalized strategy guidance— Business Essence & Model, Messaging, Offer, Brand Voice, Niche, Content, Pricing, Launches, Funnels, Social Media, Ads - really whatever your business needs.


Free E-Book, MasterClass, Tailored Templates, Frameworks & AI Prompts based on your needs.

Call Recording & My notes Taken During the Call

 

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​​​​​​​​​​​ Investment: €780

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The Marketing BFF
(8-Weeks Mentorship)

  • For those who want deep, ongoing support to build their marketing step by step—without doing it alone. With structured strategy, consistent check-ins, and a marketing partner by your side, you’ll stay accountable, make steady progress, and refine every piece of your business with clarity and confidence.

What You Get:

8 x 60-minute call (1 per week) 


8 Weeks 24/7 WhatsApp support for real time guidance (responses within 8 hours).


A marketing partner, not just a coach—keeping you inspired, accountable and aligned.

Session Recap, Action Plan & Call Recording - A structured document after each session summarizing agreements and next steps.

 

​✔ Hands-on collaboration—I may work alongside you on some elements if needed.

​✔ Personalized strategy guidance— Business Essence & Model, Messaging, Offer, Brand Voice, Niche, Content, Pricing, Launches, Funnels, Social Media, Ads - really whatever your business needs.


Pre-Call Business Insight Form so I also do my Homework and understand your business and values before we meet.


Free E-Book, MasterClass, Tailored Templates, Frameworks & AI Prompts based on your needs.


 

​​​​​​​​​​​ Investment: €1900

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“Have customers review you and share what they had to say. Click to edit and add their testimonial.”

Alexa Young, CA

About

ABOUT YOUR COACH

HELLO!

My name is Luciana Lopes and I'm the creator of this platform, so... Hi there!

This is not your average "About" section btw... and that is just because I believe I have a personal contract with the Gods of authenticity - and I kinda think we like each other a fair bit ;)

 

I've spent 16 years of my life working for the biggest consumer-goods' brands in the world. So I've got to know business. I've got to know Marketing.  I've helped many global brands grow (fast and a lot). I've been around the planet doing it. I crushed every challenge (the audacity!). Till I just got sick of it (quite literally). I stopped believing in working for big brands and corporates. It became boring, shallow, unauthentic, sad... it became a breach of contract with the Gods I pray for. My soul wasn't smiling anymore; and if my spirit's not glowing like it just got free tacos, it's time to change the menu ;)

If you wanna read more about my journey, click here :)​​​​​​​

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  • I hate marketing, will this still work for me?
    Yes! Most conscious entrepreneurs struggle with marketing because they’ve only seen it done in manipulative ways. I’ll help you find an approach that actually feels natural, human, and aligned—so you can grow your business without feeling like you need a shower afterward.
  • I already have a business, but it’s not growing. Can you help?
    Absolutely. If you feel like you’re doing “all the things” but still not seeing results, we’ll take a 360° look at your marketing, business structure, and strategy to see what’s missing. Sometimes, one small shift makes all the difference.
  • What kind of marketing support do you offer?
    I offer holistic, ethical marketing guidance designed for coaches & holistic practitioners who want to grow their business without compromising their values. Instead of just focusing on one isolated marketing tactic, I take a 360-degree approach, looking at how all elements of your business work together—just like an orchestra where every instrument needs to play in harmony. That means I help you with: - Defining Your Business’s Essence – Crafting a clear, authentic foundation for your marketing strategy. - Clarifying Your Niche – Identifying and refining your soul-aligned audience. - Increasing Visibility & Reach – Ethical ways to grow your presence without burnout. - Pricing With Confidence – Finding pricing strategies that feel fair, sustainable, and aligned. - Optimizing Your Business Model & Offerings – Structuring your services to support both impact & income. - Understanding What’s Blocking Conversions – Spotting and fixing weak links in your marketing flow. - Aligning Your Ethical Compass & Results – Marketing with integrity while still being effective. - Social Media & Content Strategy – Finding your unique voice and creating engaging content. - Ads & Funnel Strategy – Ethical paid advertising and conversion paths that work for YOU. If you’re feeling stuck, overwhelmed, or unsure of what’s missing, I help you pinpoint the gaps, refine your strategy, and ensure everything works cohesively—so your marketing feels natural, aligned, and actually gets results.
  • What if I book a session and realize it’s not for me?
    No hard feelings! If after our first session you feel like it’s not what you expected, just let me know—I’d rather work with people who are truly aligned with this process.
  • Will you do all the marketing for me?
    Nope, but I will help you understand what actually works and guide you step by step in implementing it. If tech or design tasks feel overwhelming, I also have trusted experts I can connect you with to make it stress-free.
  • Do you offer quick fixes or “get rich fast” strategies?
    No, and if that’s what you’re looking for, I’m definitely not your person. Heart-driven marketing is about building something real, sustainable, and meaningful. It’s not about tricks or hacks—it’s about making your business work in a way that lasts.
  • What happens in the free call?
    We chat. Simple as that! No pressure, no weird sales pitch. You tell me about your business, what’s working, what’s not, and we see if we’re a match. If I can help, I’ll tell you how. If not, I’ll be honest about it and point you in the right direction.
  • Is this just marketing coaching, or do you also help with strategy?
    Both! It’s not just about “coaching” you and sending you off—I actually help you build a clear, structured strategy that makes your marketing work holistically. If needed, I can also co-create elements with you, so you don’t have to figure everything out alone.
  • What if I don’t even know where I’m stuck?
    That’s exactly what I’m here for! We’ll untangle the knots together. Maybe it's your niche, your offers, your pricing, or how you're showing up online. Maybe it's just overwhelm from all the conflicting advice out there. Whatever it is, I’ll help you pinpoint it and create a plan that makes sense for YOU.

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Have Questions?

HIT me UP!

Tel: +31 625334108
Email: hello@heartdrivenmarketing.com

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